About Us

Hello and Welcome to BikeWise Oxford!

It’s always nice to know with whom you are doing business so please take a moment to get to know us!


For over a quarter century, Marty Creech ran what was known as the Bike Center at 11 W. Church St in Uptown Oxford, Ohio. Back in the late 1980’s, Doug Hamilton, originally from East Point, GA, worked for Marty, first as a salesperson then as mechanic and finally as wheelbuilder. Doug, who is also a proficient violinist and guitarist left Oxford in 1993 for Nashville, TN where he went on the road and toured the country with Reba McEntire, Aaron Tippin, Barbara Mandrell, and others as a fiddler and guitarist. In 2002, having left the road to raise children, moved back to Oxford and resumed work at the Bike Center. After a year of custom bike and wheel building, and with Marty seeking to exit the bike business in favor of real estate, Doug purchased the assets and inventory of Bike Center, Inc. and formed BikeWise LLC, now known as BikeWise Oxford.  Doug continues to be active on the local music scene. 

 The mission and goals of BikeWise Oxford are simple:


  •      Deal with only the best products and strongest vendors the bike industry has to offer,
  •      Provide those products to our patrons in a clean, well lit, and fun environment at competitive prices, and
  •      Provide service after the sale that is simply second-to-none.


In addition, BikeWise Oxford is a regional leader in the political arena with a deep commitment to bike advocacy on a local, regional and national level. For example:


  •      BikeWise Oxford is the only shop in the region that has attended the National Bike Summit in Washington DC regularly.
  •      BikeWise Oxford actively supports the development of key legislation that benefits cyclists.
  •      BikeWise Oxford has taken the initiative in helping to form and support local grassroots bike enthusiast and advocacy groups.


All in all, we are here for you, the cyclist, and our knowledge and expertise can benefit the veteran as well as beginning rider.