Hello and Welcome to BikeWise Oxford!

Our Story

For over twenty five years, Marty Creech operated a lively bicycle shop known simply as the Bike Center. Located at 11 W. Church St in Uptown Oxford, Ohio, the Bike Center was our humble beginning. The bicycling community quickly gained traction in Oxford and would not soon leave. 

In the late 1980’s, a fellow by the name of Doug Hamilton --originally from East Point, GA-- worked for Marty. First, he worked in the Bike Center as a salesperson, then as mechanic, and finally as wheel-builder. After a ten-year leave to pursue a career in music, Doug returned to Oxford, and in 2003, he purchased the assets and inventory of Bike Center, Inc. and formed BikeWise LLC --known to the community as BikeWise Oxford.  

Now located at 9 North Beech Street, BikeWise Oxford is a groovy, indie bicycle shop. Locals frequently stop in for the good music, friendly cats, and of course our unmatched service and expertise! 

We are a certified Trek Bicycles Dealer and maintain a Trek Showroom Floor, however we also have a soft spot in our hearts for brands such as Waterford, Gunnar, and others. 

Our technicians are Trek Certified with a combined experience of several decades! Stop in today to see for yourself why BikeWise Oxford is your premiere destination for bicycle retail and service for miles around!

Our mission and goals are simple:

--Deal with only the best products and strongest vendors the bike industry has to offer,

--Provide those products to our patrons in a clean, friendly, and fun environment at competitive prices, and

--Provide service after the sale that is simply second-to-none.

BikeWise Oxford also has a deep commitment to being a leader in the political arena. We take bicycle advocacy seriously --on a local, regional, and national level.


  • BikeWise Oxford is the only shop in the region that has attended the National Bike Summit in Washington DC regularly.
  • BikeWise Oxford actively supports the development of key legislation that benefits cyclists. 
  • BikeWise Oxford has taken the initiative in helping to form and support local grassroots bike enthusiast and advocacy groups. Find us at Oxford Area Trail events and tearing it up at Hueston Woods.


All in all, we are here for you, the cyclist! We welcome riders of all levels of experience, disciplines, and walks of life. We will always match you with the products that fit your needs and riding goals!